Case Study

In last class, we presented about our case study.
Our topic was "What Taco Bell do as Social Media Campaigns".

Taco bell use Facebook, Twitter, Youtube and Mobile App.
On Facebook page, they have cool photo are taken with Taco bell product and advertise about discount events at stores. They also have a coupon. I think facebook pase looks very well as you can see from the number of like and "Talking about this".
By using Twitter, they focus on more local. They have many Taco bell pase depends on alea, beside of Taco bell main page Twitter. At the local Taco bell page, they post about "Free truck". I thought twitter page focusing on specific alea is really good, but seeing from the number of follower, I cant tell it works well.
On Youtube page, they just post their commercial. I think its good to give idea about Taco bell for people who dont know.
About Mobile app, we have to pay $1 for iphone user (even thought it is only $1, it obstructs people from using this). It is free for other phone, but it doesnt seem to work well because it require much capacity.

What I learned from this case study is Taco bell is not embraced by other cultures. I think because they dont expand stores to other countries so many, we dont have any idea about Taco bell. They should open taco bell to be accepted in other countries and advertise using social media and this should include about "free truck" to let many people know about Taco bell.

My experience of online community

I'm late to post my experience of online community..

It was really hard for me to find community related my major. At first, I tried to find community about "Marketing in developing country". I found the article  related this on blog but I could not post my comment because I thought this is not right to place to post my comment, it was written a couple years ago and no one post comment on that.
After that I changed my mind to find community about my hobby, snowboarding. I post "where is the recommend place to go snowboard in Southern California?" on one article in blog. I was surprised because I got reply soon after I posted.

From this experience, I found it really hard to find blog or community online from tons of information because some blog or community do not carry on these days. I think to join community that related my major is the bast way to build my bland for student who doesnt have many real network so I try to keep finding a community.

Homework 3

   I follow "Unilever" and "Nestle" because these are the company I'm interesting. As I follow these company, I know how they are do marketing using Social Media. I hope I can learn something about the companies from Twitter.
   Also I follow "ABC news" because its easy to find important news every time when I open Twitter.

Homework 2

Why is it important to market yourself?
- In my life, I am student and I need to get a job soon. So it is important for me when I try to get a job. I need to appeal myself to the company that I want to work at.
To appeal my self at the best way, I need to market myself , which is find what kind personality I have, how much skill I get until graduation from university and what network do I have. By marketing myself well, I can recognize what company proper for me and then I can appeal myself cofidencely.

How can you build your bland online?
- The good way to build my bland online is to make network online.Its easier to make network because students have not many actual network. The way is to join the community that we interested in or related to own major and to show that I have network with many people and groups on facebook or Twetter.
To build bland recognition online, it better to use same profile picture for all Social Media. It halps people to recognize me easily and quickly.

Homework 1

(a)What do you think is Social Media?
   I think this is useful when people communicate with someone. It applies to me
because its easier to contact with friends by using Social Media like FB, Twitter,  and also it applies to company. A company uses this when they advertise to customers and gets response from customer.

(b)Why are Social Networks important in the marketing mix?
   Price, Place, Promotion and Product.
   When a company try to promote products, it can use Social Networks as advertising. It is better tool than traditional advertising like TV, magazine, billboard because it cheaper and it can reach much more customers.
   I think it is useful when a company develop products because they can get respond about product's evaluation from customer who write down on FB or Twitter about products.

Hello Everyone!
This is my fast post.

I'm Moe Kawasaki.
I'm from Tokyo, Japan.
I've been here for 6 months. I take UCP this quarter.
My hobby is snow boarding so I hope to go Mt. Big Bear to do that. 

I take this class because I wanna work at Marketing Department in the company selling consumer goods. I hope to be familiar with Social Media and to get great skill of Marketing. Also, I wish I'll be good at using computer skill by the end of this quarter.