Saturday, October 20, 2012

Case Study


In last class, we presented about our case study.
Our topic was "What Taco Bell do as Social Media Campaigns".

Taco bell use Facebook, Twitter, Youtube and Mobile App.
On Facebook page, they have cool photo are taken with Taco bell product and advertise about discount events at stores. They also have a coupon. I think facebook pase looks very well as you can see from the number of like and "Talking about this".
By using Twitter, they focus on more local. They have many Taco bell pase depends on alea, beside of Taco bell main page Twitter. At the local Taco bell page, they post about "Free truck". I thought twitter page focusing on specific alea is really good, but seeing from the number of follower, I cant tell it works well.
On Youtube page, they just post their commercial. I think its good to give idea about Taco bell for people who dont know.
About Mobile app, we have to pay $1 for iphone user (even thought it is only $1, it obstructs people from using this). It is free for other phone, but it doesnt seem to work well because it require much capacity.

What I learned from this case study is Taco bell is not embraced by other cultures. I think because they dont expand stores to other countries so many, we dont have any idea about Taco bell. They should open taco bell to be accepted in other countries and advertise using social media and this should include about "free truck" to let many people know about Taco bell.





3 comments:

  1. I didn't know Taco Bell before! I will try it soon :)

    ReplyDelete
  2. I think all efforts Taco Bell did on social networks are not really usefull because the brand is still not very known by people. They won't like Taco Bell's Facebook page or follow it on Twitter if they don't know this brand. The company should first make advertising campaign on TV, radio or on billboards.

    ReplyDelete
  3. I agree with the fact that Taco bell is not really known in other country because it is related to the fact that there is a lot of mexican people here..

    ReplyDelete