(a)What do you think is Social Media?
I think this is useful when people communicate with someone. It applies to me
because its easier to contact with friends by using Social Media like FB, Twitter, and also it applies to company. A company uses this when they advertise to customers and gets response from customer.
(b)Why are Social Networks important in the marketing mix?
Price, Place, Promotion and Product.
When a company try to promote products, it can use Social Networks as advertising. It is better tool than traditional advertising like TV, magazine, billboard because it cheaper and it can reach much more customers.
I think it is useful when a company develop products because they can get respond about product's evaluation from customer who write down on FB or Twitter about products.
You're right, I believe that companies love to use social media to promote events or product or just take a sample in order to have their own market segment for new product. Companies like to see who you truly are...like on your Facebook profile.
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